Course Program

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#1⭐ Start Here
  • Join the CROSS + PEN Cooperative! 😎---
  • Starting Survey 📝---
#2👋 Introduction
  • Welcome! Glad you're here02:32
  • Author Marketing Intro07:30
  • Training Overview00:58
#3⚡ Essential Tool #1: Cover + Description
  • Covers as Marketing Starting Place06:45
  • Cover Change Examples04:35
  • Writing Book Descriptions01:23
  • A Focus on Fiction Copy04:57
  • A Focus on Nonfiction Copy07:14
#4⚡ Essential Tool #2: Target Audience
  • Discoverability + Audience Targeting04:29
  • Bank Categories and Keywords04:27
  • BONUS: Selecting Categories10:22
  • BONUS: Selecting Keywords02:27
#5⚡ Essential Tool #4: Social Platforms
  • Author how-tos05:00
#6⚡ Essential Tool #5: Website Platform
  • Second most important asset05:57
#7⚡ Essential Tool #6: Ad Marketing
  • How to think about ads + marketing03:11
  • Ad Options04:22
  • Ad Example01:28
#8⚡ Essential Tool #7: Connection Marketing
  • Content Marketing Basics03:58
  • Content Marketing Examples04:17
#9⚡ Essential Tool #8: Pre-release Buzz
  • Pre-Release with pro-orders05:50
#10⚡ Essential Tool #9: Super-fan Reviews
  • Involving your best fans at launch05:51
#11Wrap Up + Next Steps
  • Essentials for Book Marketing Recap---
  • 🚀 Tools, Templates, Worksheets---
  • ✍️ Feedback Form---