Course Program
Course Program
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#1⭐ Start Here
- Join the CROSS + PEN Cooperative! 😎---
- Starting Survey 📝---
- Grab the Private Audio Access Feed 🎧---
- 🚀 Tools, Templates, Worksheets---
#2👋 Introduction
- Welcome! Glad you're here02:32
- Author Marketing Intro07:30
- Training Overview00:58
#3🧰 Part 1 | Basic Marketing Essentials
- Covers as Marketing Starting Place06:45
- Discoverability + Audience Targeting04:29
- Most Important Marketing Asset05:18
- Author How-tos05:00
- Second most important asset05:57
- Cover Change Examples04:35
- Bank Categories and Keywords04:27
- Best Practices05:44
- (New) Website Essentials | Site Options08:00
- Writing Book Descriptions01:23
- BONUS: Selecting Categories10:22
- How to Build Your List05:54
- (New) Website Essentials | 6 Crucial Pages09:35
- A Focus on Fiction Copy04:57
- BONUS: Selecting Keywords02:27
- (New) Email Welcome Sequence Essentials18:11
- (New) Website Nonfiction Example06:21
- A Focus on Nonfiction Copy07:14
- (New) Website Fiction Example07:52
#4🧰 Part 2 | Advanced Marketing Essentials
- Involving your best fans at launch05:51
- Pre-Release with Pre-Orders05:50
- Content Marketing Basics03:58
- How to think about ads + marketing03:11
- Sales Channel Basics03:51
- Content Marketing Examples04:17
- Ad options04:22
- Online Retail Stores04:21
- Ad examples01:28
- Direct Online Bookstore07:08
- Kickstarter Crowdfunding Platform06:08
- Institutional Sales08:11
- In-Persona Sales03:25
#5🎉 Wrap Up + Next Steps
- Essentials for Book Marketing Recap02:47
- ✍️ Feedback Form---